<p>International enterprises are using Social Business Software (SBS) for the high-impact engagement of corporate audiences, allowing them to unlock huge value when doing so. However, there is a sharp contrast between the rest of the world and South Africa where SBS is still in its infancy.</p><p>There is a sharp contrast between South Africa and the rest of Africa, compared to our international counterparts, when it comes to Social Business Software (SBS).</p><p>Locally, SBS is in its infancy. However, a small but growing number of influential implementations are pointing the way for other enterprises interested in SBS.</p><p>A recent visit to the US lifted the lid on a maturing market for social business software (SBS). Enterprises across industries are using this class of software for high-impact engagement of various corporate audiences, unlocking huge value in doing so. Says Gysbert Kappers, CEO of Wyzetalk: "Whether they're sourcing ideas, gathering market intelligence or managing company content, communication and collaboration, the upshot is very often, as it promises, increased productivity, efficiency and innovation."</p><p><a href="http://www.gadget.co.za/pebble.asp?relid=8103">Keep reading...</a></p>