<p>FarmVille-maker promises more personalised gameplay and lightning-fast performance from its mobile titles</p><p>Zynga is taking a mobile-first approach to its game development as its moves to make up lost ground in the rapidly expanding mobile market.</p><p>Zynga COO Clive Downie explained on the social game maker's blog that the company will be pursing a mobile-first business starting with the launch of three of its popular brands, including FarmVille 2 and Words With Friends.</p><p>"Today I am excited to share with you our plans to deliver a high quality mobile experience for each of your favourite franchises," wrote Downie.</p><p><a href="http://www.develop-online.net/news/zynga-goes-mobile-first-to-stem-declining-social-business/0189919">Keep reading...</a></p>