<p>Disruption can be seen as a force for good or evil. On the one hand the business world celebrates the disruptive effects new social business technologies are having on the status quo in everything from marketing and customer service to recruitment and sales. On the other, when it comes to internal collaboration and communication, social business software (SBS) is seen as disruptive in that other sense of the word a distraction from the job at hand.</p><p>Ironically, its success in this area is being frustrated by something far more counter-productive. While every worker complains endlessly about their email inbox, it is nevertheless the communication devil they know and is therefore difficult to unseat, despite its inefficiencies.We're Sticking with Email</p><p>A plethora of reports will tell you how inefficient email is according to McKinsey's we spend up to 28 percent of our working time pushing email around. As a tool it seems perfect for cluttering up your day with the wrong information and yet quite poor at distributing the right information to the right people at the right time.</p><p>The failure of email to achieve meaningful productivity is a common theme. In its day, asynchronous email communication revolutionized collaboration in a world dominated by the telephone but that was two decades ago. The same McKinsey report tells us that social business tools inject at least 20 to 25 percent additional productivity if allowed to fulfill their potential.Why Aren't Social Networks Gaining Adoption?</p><p><a href="http://www.cmswire.com/cms/social-business/social-business-software-2-sides-of-disruption-024351.php">Keep reading...</a></p>