<p>Michelle Killebrew leads the go-to-market strategy for IBM Social Business. Her team focuses on messaging, solutions, and value content to shape the new definition of what defines a social business, and how organizations can embrace this next information revolution in the workforce.</p><p>"I am passionate about marketing, especially innovative online marketing strategies that deliver a superior brand experiencefrom initial acquisition through to loyal customerand increase growth and profitability," says Killebrew.</p><p>Previously, Killebrew headed up the World Wide go-to-market and revenue-bearing demand generation campaign strategy for IBM's new Smarter Commerce initiative. Her team was responsible for marketing B2B/Commerce &amp; Enterprise Marketing Management solutions to meet the needs of the empowered customer.</p><p>Prior to assuming a management role over the larger initiative, Killebrew's focus was in the Enterprise Marketing Management (EMM) division, an initiative designed to optimize marketing from acquisition to loyalty with customer-centricity at its heart.</p><p><a href="http://marketingland.com/get-know-global-marketing-program-director-ibms-social-business-74807">Keep reading...</a></p>