<p>IBM Sametime 9: Past, Present and FutureThe company is unifying its branding and strategy for the collaboration product, as it beefs up the mobility and cloud aspects of the story.</p><p>The company is unifying its branding and strategy for the collaboration product, as it beefs up the mobility and cloud aspects of the story.</p><p>At Connect 2014 (formerly the Lotusphere event), IBM focused on the tagline of "Energizing Life's Work." Have they succeeded in making that case in the unified communications market?</p><p>IBM made two sets of announcements that will affect the purchasing decisions of the Unified Communications and Enterprise Telephony communities that consider IBM. One was a branding announcement that will change the names of many of the IBM collaboration tools and bring them under the IBM Connections brand; the other was an update of Sametime 9, which will now be known as IBM Connections Chat and IBM Connections Meetings.</p><p><a href="http://www.nojitter.com/post/240166062/ibm-sametime-9-past-present-and-future">Keep reading...</a></p>