<p>Want to know the fastest way to have your business' social media and content marketing strategies go south?</p><p>Create a department for social media and have the planning, execution and metrics live there. In essence build a social media silo and have them handle all of the company's social profiles and activity without outside involvement.</p><p>Now, want to know the most important component to building a successful social business?</p><p>Build an organization that educates and inspires its employees to participate in its social initiatives.</p><p><a href="http://www.huffingtonpost.com/daniel-newman/social-business-requires-_b_4726482.html">Keep reading...</a></p>