<p>The smart business of today (and tomorrow) will use technology to make better decisions by leveraging the cloud, big data analytics, mobile and social.</p><p>As these four forces converge, businesses will be empowered to scale one-to-one, personalized experiences both inside and outside the walls of the company, hire the right people, capture knowledge across the organization and innovate quicker. These are the central themes emerging at IBM Connect 2014.</p><p>But I want to discuss another topic that (thankfully) has been given visibility, prominence and significance at this conference. Today, let's look at the massive role that the employee plays in the development of a social business. But first A Social Business Enabled By Tools</p><p>Much of the talk at this conference has centered around the role of social tools in recruiting, sourcing top talent (both internally and externally) and creating a learning organization. This should come as no surprise, after all: IBM makes software (and to some extent hardware) solutions for companies. IBM has showcased some truly remarkable tools that one its own can provide the all-in-one technology solution to enable a social business to thrive. Beyond that IBM has positioned the products to coexist with the technologies that companies are already using.</p><p><a href="http://www.cmswire.com/cms/social-business/social-business-the-next-big-thing-is-already-inside-ibmconnect-023955.php">Keep reading...</a></p>