<p>on January 22 | in The In2 Summit 2014 | by Paul Holmes | with No Comments</p><p>SAN FRANCISCOThe future of engagement will require communicators to leverage the credibility of influencers, to amplify positive messages on social media, to harness the emotional power of video, to generate compelling content, and to maximize the return on investment from native advertising, a panel of experts told attendees at the In2 (Innovation + Insight) Summit in San Francisco this morning.</p><p>"We are focused on social business not just media," said Dan Moriarty, director of digital strategy at Hyatt Hotels, summing up the breadth of</p><p>Andreessen Horowitz's Kim Milosevich</p><p><a href="http://in2.holmesreport.com/2014/01/in2-summit-we-are-focused-on-social-business-not-just-media/">Keep reading...</a></p>