<p>Many businesses have social media strategies, but those strategies aren't delivering real business value. It's time they proved their worth, says Brian Solis. Interview by Brian Tarran.</p><p>Your business is on Facebook. You have a Twitter account set up. You even have a YouTube channel featuring a video of your CEO explaining his vision for the company. You probably think you have this whole 'social business strategy' thing nailed, right?</p><p>According to Brian Solis, you don't. "That isn't a strategy - it's a series of tactics masquerading as a masterplan. Having a Facebook page or a Twitter account is like having a telephone or a printer - they're tools that need a purpose."</p><p>Solis is a digital analyst and principal at Altimeter Group. He's written a new book with Altimeter founder Charlene Li, and the book's message is simple: "It's about time social media and social business grew up."</p><p><a href="http://www.research-live.com/features/how-to-improve-socials-standing/4010922.article">Keep reading...</a></p><p>Read also:</p><p><a href="http://www.business2community.com/small-business/social-media-strategy-tips-small-business-0706117">Social Media Strategy: Tips For Small Business</a> (Business 2 Community)</p><p>Explore: <a href="http://news.google.com/news/more?ncl=davx9Cm1vwlm4QM9ZI6AMVZu0GxCM&ned=us">17 additional articles.</a></p>