<p>As I look to examine what we've learned about enterprise social media over the last few years, I'll be hosting some guest posts about those who have been working hands-on in the space and examine what they've learned. Please reach me via the ZDNet contact form if you have a similar practitioner story to share.</p><p>The following is a guest post by Kieran Kelly, an enterprise collaboration consultant who has worked with leading orgnizations to realize better ways of working through social business strategy, user adoption tactics, measurement frameworks, and use case design. His background in government sector systems integration has led, in more recent years, to involvement with social technology initiatives and a deep interest in the principles of social business.Kieran Kelly</p><p>Motivating people to adopt social technology in the workplace isn't always easy. Even highly resourced efforts can take years before true adoption takes place and the promised value has been unlocked. We need to dispense with dreams of effortless collaboration and fabulous emergent effects, and instead focus on understanding the needs of our ecosystem, so that we can design strategic use cases that catalyze value through better, social ways of working.</p><p>The path to social business maturity often involves many experiments, false starts, reluctant users and sometimes even outright rejection. If you can accept these likelihoods, embrace the apparent failures and continually renew your approach then your efforts will, in time, be rewarded. There are three aspects of social business strategy that, in my experience, are essential for success.1. Clarity of Vision</p><p><a href="http://www.zdnet.com/social-business-adoption-in-the-workplace-7000023788/">Keep reading...</a></p>