<p>Follow these five steps to become a more effective leader and seamlessly shape your company into a social business.(click image for larger view)</p><p>10 Twitter Power Tips</p><p>Your company understands the benefits of social business and is now determined to become one. You have reached step three of the "Seven Elements Of A Successful Social Business," which calls for designating a social executive sponsor to lead the charge.</p><p>In some companies, the CMO might be the executive sponsor. It could also be the VP of services or the chief customer officer. In a small startup, the CEO might be appointed that role. The key is to find the most likeable, collaborative individual who has large-scale influence. That might not necessarily be an executive.</p><p><a href="http://www.informationweek.com/software/social/how-to-succeed-as-a-social-business-sponsor/d/d-id/1112667">Keep reading...</a></p>