<p>Wednesday 20 November sees the Media Network invite a range of social media experts to discuss how social is transforming the fundamental rules of business. Photograph: Anatolii Babii / Alamy/Alamy</p><p>Social media has had a radical effect on the fundamentals of business through two-way communication, and the Twitter and Facebook IPOs are testament to the fact that businesses are investing seriously in social media.</p><p>Active usage of the major, global social platforms continues to grow, especially on mobile devices, so it's no surprise that business leaders see social as an opportunity to reach new customers and reinvent themselves.</p><p>Despite social media's disruptive effects, there is some disagreement from business leaders in different parts of the world on the priority social media holds in the future of their business. PwC's 2013 Global CEO Survey found that a large proportion of CEOs said social media has some/significant influence on business strategy: 89% in the US, 75% in Japan, 61% in China and Hong Kong, but UK leaders were found to be less convinced than others, with just 35% ranking social as a business priority.</p><p><a href="http://www.theguardian.com/media-network/media-network-blog/2013/nov/08/social-media-business-transformation-live">Keep reading...</a></p>