<p>Why is it, this late in the day, that when some people talk about social business it sounds like an "everything but the kitchen sink" approach?</p><p>I participated in the October 24th Tweet Jam: Becoming a Responsive Social Business #SocBizChatand was struck that even among those whose role has them 100 percent focused on Social Business, most are still lumping the very different facets of what we classify as Social Business together.'Go Social' Means</p><p>Let me preface this by saying I've had strong feelings about the terminology since the Dachis Group crafted the term to encompass anything that had to do with connecting humans for the purpose of doing business online. What bugged me about it then still bugs me about it now. In our drive to make something so simple that anyone can get it, nobody gets it for years and years.</p><p>It's kind of like a kid answering the age-old question, "What do you want to be when you grow up?" A scientist? A doctor. What kind? Huh?</p><p><a href="http://www.cmswire.com/cms/social-business/do-we-still-need-to-define-social-business-022987.php">Keep reading...</a></p>