<p>Generation Y has been the subject of many workplace studies. Ys are criticised for being overly conscious of their value to the organisation and "too precious" about the myriad career choices open to them. On the other hand, they have also justly been credited with driving much of today's technology-led innovation.</p><p>This is in large part due to their prodigious consumption of information and equally prolific record of contributing to knowledge both as innovators in their own right and in their preference for open, collaborative new ways of communicating, which tends to spur innovation.</p><p>Good thingThus it would seem that a workforce of young turks who question and try out everything can be a very good thing. And indeed my research and experience of such work environments bears this out. In reality, however, a complex array of factors comes into play when young blood enters the system. Mirroring the good and bad of Gen Y-ers themselves, their impact tends to be both energising and stressful.</p><p>In this context, organisations can use social business software (SBS) very effectively to mitigate the impacts of generational renewal while managing a positively balanced outcome characterised by open innovation on the one hand and a robust security posture on the other.</p><p><a href="http://memeburn.com/2013/10/social-media-can-seriously-unlock-the-value-of-gen-y-employees-heres-how/">Keep reading...</a></p>