<p>Search "everything-as-a service" (XaaS) and Google will spit out more than 1.5 billion results. Just based on its nomenclature, you can guess that XaaS is used to describe a variety of business models where almost anything can be delivered as-a-service automobiles, wind turbines, jet engines and network devices are just a few examples.</p><p>It's not surprising that enterprises have begun to recognize the opportunity around the globe to transition business models to the cloud to take advantage of the XaaS trend. Gartner forecasts that the market for applications, application infrastructure and systems infrastructure delivered as public cloud services will reach $43 billion in 2015.</p><p>As companies scramble to stake their claims, many confront a sobering reality: creating and implementing the right operating model is not easy.</p><p>The XaaS movement brings with it new requirements, the most critical being the need to efficiently support an ongoing fluid relationship between customer and provider, as well as among channels and partners. To succeed in a services economy, companies must develop adaptable ways to personalize and monetize service offerings for customers. Most companies need to change organizational behaviors designed to produce consistent, efficient, low-cost, high-volume products.</p><p><a href="http://pandodaily.com/2013/10/28/creating-customers-for-life-in-the-everything-as-a-service-xaas-economy/">Keep reading...</a></p>