<p>10 IT Leaders To Follow On Twitter(click image for larger view and for slideshow)The customer base Jive Software has built around enterprise software for social collaboration is starting to take its cloud software offering more seriously.</p><p>One of the customers Jive celebrated the most at its annual JiveWorld conference was Thomson Reuters, which says it has achieved 100% adoption of the collaboration environment across 60,000 users by making it central to functions like a global directory of employees, while combining content previously scattered across multiple intranet systems. Initially, Thomson Reuters implemented Jive in a relatively traditional managed hosting environment, but it plans to move to Jive's cloud edition in 2014, according to Tim Wike, senior director of communications platforms at the global publishing and data services firm.More Social Business InsightsWebcasts More &gt;&gt;White Papers More &gt;&gt;Reports More &gt;&gt;</p><p>Another customer, Nuance Communications, moved from managed hosting to the cloud in May in order to gain access to features that Jive was delivering in the cloud first, before delivering them as installable software. That's a pattern Jive continued with the new features introduced at JiveWorld; those features will be available to cloud customers in November, ahead of the December release of Jive 7.</p><p>[ Read more on the importance of community: Social Collaboration For Dummies Meets JiveWorld.]</p><p><a href="http://www.informationweek.com/social-business/social_networking_private_platforms/jive-customers-say-yes-to-cloud/240163112">Keep reading...</a></p>