<p>Media releases are provided as is and have not been edited or checked for accuracy. Any queries should be directed to the company issuing the release.</p><p>There's a school of thought that says the established tools of enterprise communication - telephony, instant messaging, email and video - don't cut the mustard even when glued together with presence and presented as unified communications and collaboration. What's needed to make a business really hum along, the argument goes, is enterprise social networking.</p><p>This argument is reinforced by a report from the McKinsey Global Institute, published in mid 2012, entitled: 'The social economy: Unlocking value and productivity through social technologies'. It looks at how social technologies are being used today in five sectors of the economy and how they are likely to evolve in coming years.</p><p>"We identified ten value-creating 'levers' that can be used across the value chain, from product development through after-sale consumer service." It says. "Importantly, we find that the use of social technologies to improve communication and collaboration within and across enterprises could contribute two-thirds of the $900 billion $1.3 trillion in value that we estimate can be created across the lour commercial sectors."</p><p><a href="http://www.cmo.com.au/mediareleases/17620/beyond-unified-communications-the-socially/">Keep reading...</a></p>