<p>A recent survey by Indeed.com caused controversy when it claimed that growth in positions with the title "social media manager" slowed to 50% in the past year. While still an important role, social is becoming part of everyone's job. It's inevitable that at some point, social media will become another channel, albeit interactive, that requires mastery and management at every level.</p><p>Is it all doom and gloom? No. Even though pundits reacted dramatically, this is all about evolution and adapting to change to the point where you create a resilient culture that shifts from reacting to leading.</p><p>For example, in the Indeed.com report, positions with photo sharing app "Instagram" in the title gained 644% and those with "Vine" grew at 154%. This trend will continue with emergent trends and also the given trendiness of new apps, networks, and creative.</p><p>In an interview with Quartz, Indeed.com's Marketing Director Amy Crow says, "We are seeing an increased demand for social savvy candidates across the business from human resources to product to customer service. In addition, we're seeing this demand span many levels, from executive assistants to senior vice presidents."</p><p><a href="http://www.linkedin.com/today/post/article/20131015175404-2293140-the-state-of-social-business-2013-report">Keep reading...</a></p>