<p>Does your company have a presence on at least one of Facebook, Twitter, YouTube or LinkedIn? If the answer is "no", then you are in an ever-decreasing minority, probably less than one in twenty.</p><p>This is the second in a three part series examining the strengths and weaknesses of email. View the first article here.</p><p>Social media has changed the way businesses communicate with their customers, but it has done little to change the way people within companies communicate with each other, and with other businesses. The term "social business" means so many different things to different people that this distinction is often overlooked. Many companies establish a presence on social media sites and congratulate themselves for becoming "social businesses", but the reality is that inside the company it's the same old email-driven business-as-usual.</p><p>Consumer-focused social networks do have a significant role to play in modern business communication, but it is important that we understand the strengths and weaknesses of each type of network if we are to use them effectively.</p><p><a href="http://realbusiness.co.uk/article/24369-whats-so-bad-about-email-anyway---part-2">Keep reading...</a></p><p>Read also:</p><p><a href="http://www.business2community.com/social-media/moving-social-media-buzz-social-media-buck-0642420">Moving from Social Media Buzz to Social Media Buck$ !</a> (Business 2 Community)</p><p><a href="http://www.telecomreseller.com/2013/10/09/social-media-course-for-sales-professionals-social-selling/">Social Media Course for Sales Professionals - Social Selling</a> (Telecom Reseller (press release))</p><p>Explore: <a href="http://news.google.com/news/more?ncl=dGJkrUx5-BJwpqM1bv8UqvLGtKYcM&ned=us">62 additional articles.</a></p>