<p>10 IT Leaders You Should Follow On Twitter(click image for larger view) Comcast, NBCUniversal and Twitter next month plan to enable Comcast Xfinity TV subscribers to record or watch NBCUniversal TV shows with the tap of a button embedded in tweet postings.</p><p>The online button is a manifestation of a Comcast project called See It that involves a partnership between the three companies to integrate online social interaction into the TV viewing experience. It also reflects a broad effort by technology companies to mingle TV with mobile devices and the Internet.More Social Business InsightsWebcasts More >>White Papers More >>Reports More >></p><p>In addition, the deal establishes an advertising partnership between NBCUniversal and Twitter at a rather opportune moment: Twitter has filed to launch an initial public offering and potential investors are likely to appreciate the revenue implications.</p><p>Tweets about TV content have been growing fast enough to convince Nielsen to begin tracking Twitter conversations about TV. Metrics service SocialGuide claims that 19 million individuals in the U.S. sent 263 million tweets about live TV in the second quarter of 2013, a 24% year-over-year increase in participation and a 38% increase in tweet volume.</p><p><a href="http://www.informationweek.com/social-business/social_networking_consumer/twitter-becomes-tv-remote/240162474">Keep reading...</a></p>