<p>Fans of Will Ferrell's Ron Burgundy character may recall his pronouncement in Anchorman that "60 percent of the time, it works every time." And while many business professionals will read Burgundy's "memoir," Let Me Off At the Top! when it comes out next month, it's unlikely that they will be mining it for business advice.</p><p>I was reminded of that movie scene when I read two of Gartner Research's recently published reports about the growing use of social technologies for business. First, they forecast that by 2016, 50 percent of large organizations will have internal Facebook-like social networks, and that 30 percent of these will be considered as essential as email and telephones are today.</p><p>Gartner went on to estimate that through 2015, 80 percent of these enterprise social business projects will not achieve the intended benefits due to inadequate leadership and an overemphasis on technology. Huh?</p><p>In this case, Ron Burgundy would say, "20 percent of the time, it works every time."</p><p><a href="http://www.wired.com/insights/2013/10/innovating-with-enterprise-social-networks-how-to-avoid-a-ron-burgundy-moment/">Keep reading...</a></p>