<p>Participating in social media is rapidly becoming a necessity for businesses. In 2013, we're seeing discussions among business owners shifting away from why to participate to where and how to get involved. Social media is fast becoming social business. Recent research has shown 73 percent of salespeople using social media outperform those who don't.</p><p>Getting involved in social media initiatives requires planning and time. Determine which social site is the right fit for your customers and prospects, then develop a business strategy for participation along with social business goals. Learn about the demographics of social media site users; know your customer base and their social site preferences.</p><p>Social sites are not universally interchangeable for businesses. You should never select one social site for business over another site based on your personal preference. Invest time into better understanding social site demographics and your customers' social site preferences. Learn how to leverage social sites to the greatest benefit for your business.</p><p>Demographics of Facebook versus LinkedInPeople may mention Facebook and LinkedIn in the same breath, however, while seemingly equal, there's a significant difference. When you dig into the demographics, number of users, and the features of each site, you begin to see major differences.</p><p><a href="http://www.accountingweb.com/article/using-social-media-business-part-1-facebook-vs-linkedin/222491">Keep reading...</a></p><p>Read also:</p><p><a href="http://www.business2community.com/social-media/social-media-manager-dead-long-live-social-media-0635653">The Social Media Manager Is Dead. Long Live Social Media.</a> (Business 2 Community)</p><p><a href="http://www.informationweek.in/informationweek/cio-blog/271898/banks-embrace-social-media">Why banks need to embrace social media?</a> (InformationWeek India (blog))</p><p><a href="http://www.socialnewsdaily.com/17428/facebook-users-money-twitter-users-young-social-study/">Facebook Users Have Money, Twitter Users Are Young [Social Study]</a> (Social News Daily)</p><p>Explore: <a href="http://news.google.com/news/more?ncl=dzxEMHWYQz69qMMrEEWpoGQghC55M&ned=us">69 additional articles.</a></p>