<p>What is the one tip you would you give the owner of a small business just getting started on social media?</p><p>CAROL OSTROW: Be loud and be proud. Your message on social media appears and then in a flashit disappears. So you can be bold.</p><p>Select one platform at a time and one that is simple to try and master. Then make sure you reach out to the people you know will help spread the wordfriends and family first. There is little risk or costso set up your accounts and get going.</p><p>Carol Ostrow is the producing director of The Flea Theater in New York City.</p><p><a href="http://blogs.wsj.com/experts/2013/10/02/the-secret-to-social-media-success-for-your-business-be-bold/">Keep reading...</a></p>