<p>You know how every VC asks, "What happens when Google gets into your business?" Well, that just happened to us. Again.</p><p>Our company, SaneBox, has built a cloud service that makes email less painful. We have lots of features: snoozing nonurgent emails, 1-click unsubscribe, moving attachments onto Dropbox, among other places. But the feature we're best known for is automatic filtering--we look at patterns in your email behavior, move unimportant emails out of your inbox into a separate folder, and summarize them in a digest. Over half of our customers are on Gmail, so when Gmail announced the new "Gmail Tabs" feature, which directly competes with what we do, we received lots of tweets asking essentially, "Is Gmail making SaneBox obsolete?"For many startups, the greatest challenge is not competition--it is lack of awareness.</p><p>If you're in a business remotely related to something Google does (or could do), you've had the same concerns. Google has had a long history of getting into new markets, offering services for free, and hoping to monetize them via its cash cow--paid search. Here are the reasons we're not worried, and you shouldn't be either.</p><p>1. You get what you pay for.</p><p><a href="http://www.fastcompany.com/3018518/dialed/google-just-got-into-your-business-heres-why-that-can-actually-be-a-good-thing">Keep reading...</a></p>