<p>Heidi Ambler, director of IBM Social Business, offers these tips to help your organization devise a successful social media strategy.</p><p>By Heidi Ambler, Director, IBM Social Business Incorporating social networkingtechnologies into core business processes has been shown to create real,sustainable business valuefrom higher customer andemployee engagement to increased productivity, sales and much more. But, manyorganizations are still finding the transition to become a social businesschallenging. Here are ten tips to help organizations get beyond the earlyadopters to help all employees on board with social and truly transform the waythey work. 1. Integrate social into business processes</p><p>The first key to getting employees on board with social is tointegrate social tools into daily work processes. By building communities, storinginformation and sharing expertise on the internal social network, employees aredriven to using social tools in order to accomplish tasks and move projectsforward. At IBM, we're integrating social into employees' daily work,transforming traditional one to one conversations into social, dynamicdiscussions across teams and lines of business to drive competitive value.We've also created The Digital IBMer Hub, a resource for IBMers where they canlearn about social initiatives taking place internally while enabling them toparticipate and live the IBM values in the social world. By making these typesof tools and information available, we're changing how the IBMer approachessocial and changing our business culture. 2. Get mobile</p><p>It's important to implement and integrate social tools thatare easy to adopt and accessible from multiple platforms, such as mobiledevices. Today's workforce is on the go, and they need to be able to get workdone from anywhere at any time on a variety of devices. When evaluating asocial platform, organizations should look for user-friendly, multi-platformfeatures that provide employees with a single point of access to thecombination of business applications, social networks, email, calendars, feeds,blogs, wikis, communities, instant messaging, video and online meetings thatmeets the needs of an organization, and they should be able to access all theseon their mobile device of choice. 3. Drive culture with governance</p><p><a href="http://www.techrepublic.com/blog/10-things/10-tips-for-getting-your-employees-on-board-with-social/">Keep reading...</a></p><p>Read also:</p><p><a href="http://www.business2community.com/social-media/3-questions-social-media-0618212?utm_source=rss&utm_medium=rss&utm_campaign=3-questions-social-media">3 Questions About Your Social Media</a> (Business 2 Community)</p><p>Explore: <a href="http://news.google.com/news/more?ncl=dftj2397TgpDUxM5ev7-qxjfw7N_M&ned=us">7 additional articles.</a></p>