<p>MANILA, Philippines - At a time when corruption scandals dominate the news wires and expose the "man-made" origins of poverty, it is perhaps worth noting that the true beauty of the Philippines is, according to many visitors to the country, equally "made by man."</p><p>"If you take away the Filipinos from it, Boracay or any other beautiful beach is just a lump of sand," Department of Tourism Secretary Ramon Jimenez tells me during our interview. "People travel to get reconnected and to regain their equilibrium. In this respect, what the world travels for is precisely what the Philippines has, and we have it in spades."</p><p>While regaining one's equilibrium may for some conjure ideas of a yoga retreat in Bali, Jimenez tells me that Filipinos might even find the answer on their own doorstep if they look beneath the surface of the national image and truly engage with its humanity. Perhaps this helps to explain the success of the latest campaign to promote more foreign and domestic tourism, with its arresting slogan "It's more fun in the Philippines."</p><p>The Enchanted Farm: Attracting bright minds from around the world</p><p><a href="http://www.philstar.com/headlines/2013/09/22/1236706/social-business-summit-2013-more-fun-and-fulfillment-phl">Keep reading...</a></p>