
<p>Does your organization get support from the top for social business initiatives or not?</p><p>When we caught up with Heidi Ambler, director of IBM Social business, earlier this month, she said that oftentimes an organization's culture holds back social business initiatives. Is your C-Suite truly invested in and supportive of enterprise-wide social collaboration?</p><p>And what about the customer facing side of social? Are your senior leaders enabling you to explore comprehensive social campaigns there? Report: Executives Are Investing in Social</p><p>A report released today aims to gauge how organizations are doing in social business on a holistic level from daily business operations and customer marketing and sales to customer service, research and employee communications and collaboration.</p><p><a href="http://www.cmswire.com/cms/social-business/oracle-social-business-report-success-comes-back-to-measurable-roi-022510.php">Keep reading...</a></p><p>Read also:</p><p><a href="http://www.ciol.com/ciol/news/195884/becoing-socially-enabled-emerged-key-priority-business-executives">Becoming socially enabled emerge a key priority for business executives</a> (CIOL)</p><p>Explore: <a href="http://news.google.com/news/more?ncl=d7SBMSC-5IYGv0MWTVNycsZJM_7qM&ned=us">8 additional articles.</a></p>