<p>The 2013 Social Charity Study is released today. Looking back at the social media landscape from two years ago, it's clear to see exactly how phenomenal and substantial the growth of social and digital media has become.</p><p>Activity on Facebook, Twitter, LinkedIn YouTube and Google+ over the last two years has grown between 210%-480% per platform. In the last year alone, the amount of 'likes', 'follows' and subscribers garnered by the top 100 charities in our Index has gone up by 193% on Twitter, 83% on Facebook, 356% on LinkedIn, 293% on YouTube and 289% on Google+. That is staggering, and far outweighs any increases of engagement created by conventional media. Top 100 social charities</p><p>Our Top 100 social charities this year collectively have a combined income of 9.1bn between them. This is a drop in income of 26% from 2011. Social sharing has bucked that trend, however, and the amount of social sharing on Facebook has increased by 152% over the last year. Smaller charities</p><p>Small charities have emerged out of the study as having something of an edge, potentially. Digital media creates a more level playing field and they have an advantage in tending to have tight communities and more intimate relationships that come from a personal touch. Social business is, above all else, human business.</p><p><a href="http://www.fundraising.co.uk/blog/2013/09/19/2013-social-charity-study-reveals-growth-social-business-uk-charities">Keep reading...</a></p><p>Read also:</p><p><a href="http://www.business2community.com/social-media/lifestyle-businesses-can-use-social-media-0613502">How Lifestyle Businesses Can Use Social Media</a> (Business 2 Community)</p><p><a href="http://www.theguardian.com/voluntary-sector-network/2013/sep/19/social-media-charity-index-2013">Authentic audiences give smaller charities an advantage on social media</a> (The Guardian)</p><p>Explore: <a href="http://news.google.com/news/more?ncl=dPMVoRLLH91ARlMDvBLfiLzAlxloM&ned=us">44 additional articles.</a></p>