<p>Social media and social business are terms that are getting used a lot lately. But while one may enable the other, they're very different - and organizations that don't understand the distinction may be missing out on a huge opportunity to improve their business processes.</p><p>Debate Brewing</p><p>Social media continues to mature as both a channel and a market in its own right. It's even becoming an agent for social change. Technology made it possible for us to connect, and now social media has made it possible to do it in a more organic, human way. It's hard to believe, but Facebook and LinkedIn are each coming up on their 10th year, and Twitter is now six years old. Together, they've fundamentally changed how we engage with one another online. Millennials who grew up in a social world are entering the workforce. What happens next? Social business.</p><p>While the concept of a social business has been around for a few years, right now it's really gaining traction. But there's a huge difference between a business that uses social media and one that empowers social connections and makes them a fundamental part of operations. In other words, some companies tweet about their products - and that's it. Truly social businesses use social collaboration to change the way their employees and teams interact.</p><p><a href="http://www.clickz.com/clickz/column/2293325/what-does-it-really-mean-to-be-a-social-business">Keep reading...</a></p><p>Read also:</p><p><a href="http://www.informationweek.com/social-business/social_networking_consumer/4-ways-twitter-is-beating-facebook/240161065?cid=InformationWeek-Flipboard">4 Ways Twitter Is Beating Facebook</a> (InformationWeek)</p><p><a href="http://www.business2community.com/social-media/much-time-social-media-marketing-really-take-0609629">How Much Time Does Social Media Marketing Really Take?</a> (Business 2 Community)</p><p>Explore: <a href="http://news.google.com/news/more?ncl=dWISIkR2sz7QCjMU7umZnpiQ-PM3M&ned=us">39 additional articles.</a></p>