<p>Hardly a day goes by without talk of how social business and social technologies are transforming the workplace. Like all areas of business there are obstacles to achieving social business goals and some of them are not that obvious. Recently, we asked two of IBM's social business heavy-hitters what they thought the major obstacles were, and how to overcome them.</p><p>The biggest problem according to Rebecca Buisan, Director of Product Marketing and Management IBM SmartCloud for Social Business, and Heidi Ambler, Director, IBM Social Business, is not technology, but culture. In this case, the culture they are talking about is the business and corporate culture that exists in the enterprise.What Social Technology Is Best?</p><p>Before looking at this in more detail, let's just clarify what we are discussing. For Ambler and Buisan connecting disparate workers is one of the biggest challenges facing enterprises at the moment.</p><p>The explosion in social technologies raises the question as to what specific technologies will meet enterprise needs. Enterprises now have the choice of email and instant messaging, as well as video communications and wikis, social networks and enterprise blogs.</p><p><a href="http://www.cmswire.com/cms/social-business/social-business-held-back-by-corporate-culture-not-technology-022336.php">Keep reading...</a></p><p>Read also:</p><p><a href="http://www.prweb.com/releases/2013/9/prweb11082688.htm">Intec Publish a Thought Leadership White Paper Entitled: Social Business ...</a> (PR Web (press release))</p><p>Explore: <a href="http://news.google.com/news/more?ncl=d08_7L_vH7SM-hMP8mQBn9Z5x83CM&ned=us">3 additional articles.</a></p>