<p>What should a social business look like? A little over a year into my company's journey into social business, I've come up with some ideas that revolve around two complementary themes:</p><p>-- Working Out Loud: Coined by Bryce Williams in 2010 and amplified in a number of blog posts by John Stepper and others, "working out loud" involves narrating your work as transparently as possible. More Social Business InsightsWebcasts More >>White Papers More >>Reports More >></p><p>-- Using Social In The Flow Of Work: The concepts of "in the flow" and "above the flow" have been applied to wikis, to knowledge management systems and to social platforms. It really boils down to perception -- does the employee view an activity (narrating work, for example) as part of the job or as additional work?</p><p>I like to think about social tools and behavior at three levels: individual, group and organizational. The organizational level is what many executives focus on, because that's where the social gold is: improved innovation and agility, organizational learning and enterprise Q&A. However, organizations are made of individuals -- individuals who need a certain comfort level with these new tools before they are willing to use them.</p><p><a href="http://www.informationweek.com/social-business/social_networking_private_platforms/social-business-demands-working-out-loud/240160363">Keep reading...</a></p>