<p>Social business is mostly stuck in first gear for many companies, an MIT report has found, but looking to marketing, sales and customer service departments, businesses can see examples of where it fits in, and can build from there. Marketing + Sales Most Popular Uses for Social</p><p>As we noted in part one of our look at MIT's detailed report, companies like Dell have been successful in social business in large part because of exemplary leadership on the issue, and use of a centralized strategy across departments.</p><p>That's a large company that has had success with social business, and the Social Business: Shifting Out of First Gear research report from the MIT Sloan Management Review in conjunction with Deloitte paints Dell as a sort of proof of concept.</p><p>We've moved beyond a world where companies rely on Facebook Likes as a core metric for their social business strategy, the report found. Instead, more and more companies are using social capabilities to understand market shifts (65%), improve visibility into operations (45%) and identify internal talent or key contributors (45%).</p><p><a href="http://www.cmswire.com/cms/social-business/social-business-proving-a-success-for-some-mit-report-021852.php">Keep reading...</a></p>