<p>Most businesses still aren't sure exactly how much they buy into the notion that social media is a crucial component of their business.</p><p>A study by MIT Sloan Management Review and Deloitte found that when asked to rank, on a scale of 1 to 10, how well their company has implemented social tools that not only drive collaboration and information sharing across the business, but also combine social media data into their operational processes, the majority gave their organization a 3 or lower. Just 17 percent of those surveyed gave their company a 7 or higher.</p><p>The research revealed that the major challenges preventing businesses from developing a more mature social networking program include the following: a lack of an overall strategy, too many competing priorities and a lack of a demonstrated business case or strong value proposition. In other words, they're just not sure the effort will bring about worthwhile results.</p><p>[6 Potential Social Media Disasters Averted]</p><p><a href="http://smallbusiness.foxbusiness.com/sbc/2013/07/18/social-media-as-problem-solver-not-yet/">Keep reading...</a></p>