<p>Nairobi With millions of Kenyans on social media, the challenge for most businesses is how to leverage on this new platform for opportunities.</p><p>Businesses need to create strategies that will tap into the social media market and grow their enterprises, according to social media analysts.</p><p>Social Media Analyst and founder of Kenya tweets, Antony Mugendi says that the growing social media scene has given small business owners yet another way to promote their businesses.</p><p>"Those in business do not seem to take advantage of this opportunity because they don't get into social media with a strategy," he said.</p><p><a href="http://allafrica.com/stories/201307140125.html">Keep reading...</a></p>