<p>According to a recent Dachis Group and the Social Business Council survey, executives in internal social business roles, including knowledge management and IT, continue to earn more than social business execs in marketing and corporate communications. Why is internal social business worth more than external marketing? Internal v. External Social Business</p><p>To be clear, "internal social business" refers to the practice of integrating Web 2.0 technologies such as social bookmarking, social networking, and wikis into the enterprise, while "external social business" refers to the practice of utilizing social networks to interact with prospects, customers, and partners. With that out of the way, we can start to examine the characteristics of the two disciplines, according to the survey results. Where they work</p><p>Forty percent of internal social business professionals work at firms with10,000 to 50,000 employees. A majority of those are from firms earning between $US 1B - $US 100B in revenue a year.</p><p>For external social business professionals, 25% work in work at firms with10,000 to 50,000 employees. A majority work for firms earning between $US 100M- $US 500M in revenue a year.</p><p><a href="http://www.cmswire.com/cms/social-business/are-internal-social-business-professionals-worth-more-021545.php">Keep reading...</a></p>