<p>SITA has unveiled its next generation passenger services system (PSS) - Horizon.</p><p>SITA has invested significantly to make Horizon a truly flexible platform that meets the needs of the airlines' ever-changing business environment.</p><p>For example, in 2010, fewer than 40% of airline sales were made through direct channels. By 2016, airlines expect that to rise to 67% (SITA/Airline Business Airline IT Trends Survey 2013).</p><p>"The legacy systems that supported everything from reservations, to departure control and inventory management have served us well. But we are in a new era of technology, lifestyles and customer expectations, forcing rapid change both on airlines and us as their technology provider. Airlines need systems that are agile. Passenger management and distribution solutions must be able to respond to individual situations, so airlines can fully exploit customer opportunities happening in real time," said Francesco Violante, CEO, SITA. "At this time of change, it is vital that SITA made the investment in Horizon to keep competition and choice in the industry. In fact, our latest Airline IT Trends Survey shows that over the next three years, close to 50% of airlines plan major programs to upgrade their core passenger systems. SITA now has a new application infrastructure that can help airlines change how they do business."</p><p><a href="http://www.asiatraveltips.com/news13/216-PassengerServices.shtml">Keep reading...</a></p>