<p>The influence of social media networking sites like Facebook and Twitter in branding, marketing, development of products and services is growing as lakhs of new people are taking to social networking every day. Against the backdrop of the new social networking trend, CII Thiruvananthapuram Zone is organising a one-day workshop on 'Doing business with social media' on July 12 at Park Centre, Technopark Campus.</p><p>"With over six crore Indians already using social media actively, business (and organisations) of all sizes, sectors, and purposes, find it important to know how to make use of the explosion of social media for business. However, it is not just about technology. What can really determine the long-term and meaningful success of social media are strategic, managerial and creative capabilities that are required to evolve and execute unique social action plans,'' said a press release issued by CII, Thiruvananthapuram Zone.</p><p>The workshop will highlight the need of organisations to know why they should get into social media, how they can generate business value, what teams should they have, what social platforms would make sense, and so on.</p><p>The workshop would equip participants to think business when they think social media - or how social tools can help you achieve your business goals. The participants will be presented with the big picture of the seemingly simple consumerism of IT and the potential of social media in co-creation and crowd sourcing of entire business value.</p><p><a href="http://newindianexpress.com/cities/thiruvananthapuram/Doing-business-with-social-media-CII-to-hold-brainstorming-session/2013/06/22/article1646368.ece">Keep reading...</a></p>