<p>Pieter van Schalkwyk wrote in this forum: "We find that there is a big misconception on the difference between socialization and collaboration. They are marketed under the same new tag as 'social' is cool. We find that businesses want collaboration, not socialization and it needs to be in the context of the work that is done." So how do you make sure social tools deliver collaboration?</p><p><a href="http://www.ebizq.net/blogs/ebizq_forum/2013/06/whats-the-key-to-assuring-social-delivers-business-collaboration.php">Keep reading...</a></p>