<p>Building a successful enterprise social business strategy has a host of benefits, including better communication, reducing email, flattening hierarchies, encouraging innovation, and identifying internal experts. We've documented a fair number of those successes in our Tales from the Cloud series.</p><p>But the sad fact remains that, according to Gartner, 80 percent of enterprise social projects fail.</p><p>That could make any CIO stop and question if the benefits are worth the effort. As with many enterprise technology projects, it takes more than a tool and a prayer to make it work. Social projects by their nature are human-centered endeavors, perhaps more so than any other type of IT project says Dion Hinchcliffe, Chief Strategy Officer for the Dachis Group and a recognized leader in social business.</p><p>How Humana Got 26,000 Employees To Use An Internal Social Network Stay on top of CITE: Subscribe to the InCITE newsletter.</p><p><a href="http://www.citeworld.com/social/21987/heres-why-your-enterprise-social-project-just-tanked">Keep reading...</a></p>