<p>Friday, June 7th, 2013 By Alex Blackburne A high-profile group of social entrepreneurs and business leaders have written to the BBC, urging it to widen the reach of The Apprentice so that it focuses more on social business.</p><p>The campaign, co-ordinated by the national body Social Enterprise UK, describes the hit reality show as "out of touch" with modern day business. It claims that there is a noticeable shift towards not-for-profits or firms with a distinct social or environmental benefit, and this should be reflected in the BBC's programming.</p><p>The letter, addressed to acting controller of BBC One Charlotte Moore, has been signed by the likes of Big Issue founder John Bird, Social Enterprise UK chief executive Peter Holbrook and former Apprentice winner Tim Campbell. The entrepreneurs call on the BBC to do more to promote social enterprises namely through The Apprentice.</p><p>Bird said, "We need more TV shows about social entrepreneurs and enterprises.</p><p><a href="http://blueandgreentomorrow.com/2013/06/07/bbc-urged-to-promote-flourishing-social-business-sector-in-the-apprentice/">Keep reading...</a></p>