<p>If you are trying to find the best social business tool for your organization or simply looking to glean best practices and insights from those who have been there, there was a lot to learn from our recent webinar: How Social Business Tools are Accelerating Sales and Marketing. Read on for the webinar summary and the full event recording.</p><p>The webinar featured Elizabeth Brigham, Jive Software's product marketing manager overseeing social marketing and sales, as well as Jackie Bartolotta and Deepa Ramesh from Millward Brown, a leading market research company and Jive customer whose 5,500 member workforce are almost universally invested in the company's intranet, codenamed Greenhouse. The State of Social Business</p><p>Brigham gave us some background on the Jive platform, but also a solid overview of social business in general. She highlight an often touted McKinsey study about how much time workers waste in meetings and shuffling through email. The Social Economy report makes a strong case indeed for the value of social tools, and Brigham pointed out the tools are simply a way to unlock people's potential.</p><p>"It's less about automation and more about unleashing people's real talents."</p><p><a href="http://www.cmswire.com/cms/social-business/webinar-recap-how-social-business-is-accelerating-sales-marketing-021132.php">Keep reading...</a></p><p>Read also:</p><p><a href="http://www.business2community.com/social-media/set-up-your-social-team-for-success-in-your-enterprise-social-network-part-1-0506507">Set-up Your Social Team for Success in Your Enterprise Social Network - Part 1</a> (Business 2 Community)</p><p>Explore: <a href="http://news.google.com/news/more?ncl=d4erRNlUK6yiOfMm7KqiZkwCm2i5M&ned=us">2 additional articles.</a></p>