<p>A new website named Grove popped up earlier this year to help entrepreneurs find potential recruits, talk to other startups and track rivals' growth.</p><p>That is if the entrepreneur is backed by Sequoia Capital, the well-known venture-capital firm, which built the service for the companies it has invested in.</p><p>The 41-year-old Sequoia is one of a growing number of Silicon Valley venture-capital firms now creating proprietary software to gain an edge in the increasingly competitive industry. Sequoia Capital</p><p>Bryan Schreier, general partner at Sequoia. The venture-capital firm's new service, Grove, is for itself and the companies it backs.</p><p><a href="http://online.wsj.com/article/SB10001424127887323648304578495073875768446.html?mod=googlenews_wsj">Keep reading...</a></p>