<p>About 68.9% of retail executives were not familiar with, or fully aware of, the advantages of unified communications technology, according to a new report.</p><p>The new report, commissioned by Elite Telecom, in association with UC manufacturer, Swyx and Retail Week, revealed that the retail sector faces the danger of being surpassed by other industries for failing to invest in unified communications (UC) technology.</p><p>Elite Telecom CEO Matt Newing said as an industry that is facing enormous pressure to adapt to increased competition, especially from digital and online channels, unified communications is an investment that many retailers cannot afford to miss out on.</p><p>"Unified communications is all about the end user experience and helping to deliver smoother, streamlined services to customers both in store and online," Newing said.</p><p><a href="http://www.cbronline.com/news/over-60-of-retailers-lack-unified-communications-awareness-210513">Keep reading...</a></p>