<p>Charlene Li, founder of advisory firm Altimeter Group, co-author of the bestseller Groundswell and author of Open Leadership, took to the stage at ACORD LOMA in Las Vegas this week to discuss social media and how it can play a part in many parts of an enterprise. But, businesses must have a set plan. The following seven elements that are integrated into business vision across the enterprise will enable businesses to fully maximize business value potential, regardless of where they stand in their social efforts.</p><p>Photos courtesy of Thinkstock and Fotolia</p><p>1. Define business goals</p><p>Businesses that uncover the gap between business objectives, social media strategies, and internal challenges and opportunities will open dialogue that both closes the gaps and creates alignment in the process.</p><p><a href="http://www.insurancenetworking.com/gallery/7-success-factors-social-business-strategy-32270-1.html">Keep reading...</a></p>