<p>Scrape away the paint and chrome from most social applications for business and what you usually find is a pale derivative of a personal social site like Facebook. Though these mockingbird sites have become a corporate staple, businesses report their social initiatives usually go nowhere, waste money and time and generate more employee doubt about management's wisdom.</p><p>InfoWorld offers a radical idea: Stop trying to make apps social.</p><p>"The workplace is not a collection of friends and family sharing personal updates, rumors and the like, so labeling business tools as social simply doesn't make sense, wrote Galen Gruman, an InfoWorld columnist.</p><p>The analysts at Forrester concur. The industry way overpromises and underdelivers, they wrote. It saw Facebook and Twitter and said, " We can use this is in business. We have no idea of how to use it, but we love it as consumers, so we must be able to use it in business."</p><p><a href="http://www.businessnewsdaily.com/4453-business-apps-too-social.html">Keep reading...</a></p>