<p>By Simon Eskow, Auckland | Monday, 29 April 2013Certus Solutions announced last week that it would split the management of two lines of business, with appointments taking charge of business analytics on one side, and information management on the other.The move came in response to increasing demand for the pure-play partner.</p><p>"Each of the portfolios and services have been growing and more diversified," Certus general manager Tom Reich tells Reseller News. "It needed two heads for our continued growth and being on top of all the value propositions that all these IBM solutions and offerings have."</p><p>Reich attributes growth as a reflection of IBM's acquisitions of business intelligence and other products over the years, which has resulted in options that are more affordable to smaller enterprises.</p><p>"Business analytics and informatuion management cast across many industries," he says. "I think IBM have done a good job working out that they need options to sell to the smaller end of town as well. So in the Express portfolio, Cognos, the price point is achievable for the smaller SMEs."</p><p><a href="http://reseller.co.nz/reseller.nsf/news/certus-restructure-means-more-headcount-in-nz">Keep reading...</a></p>