<p>Tylr Mobile today announced WorkinBox, a new mobile email inbox for salespeople connected to Salesforce.com.</p><p>WorkinBox matches incoming email with CRM data to help sales people prioritize and focus on messages from customers and prospects, access relevant information and files from CRM, and update CRM systems. The technology has two parts:A native iOS application and contextual engine with connectors to IMAP and the salesforce API.A cloud-based mobile work platform that IT can use to configure the app and add additional data sources, without having to customize.</p><p>Salespeople can sort their inbox by opportunity size, and access the information and files they need to resolve customer questions. They can turn messages into actionable tasks, and update salesforce.com as they work. It is designed to help bring value to sales organizations that spend $12 billion a year on CRM systems that don't get used, especially on the go.</p><p>Mobile systems are changing CRM. CiteWorld recently had a story about Bluewolf CEO Eric Berridge who spent a day on the road with Sysco sales people to see how they work. He learned they do not use their CRM apps.</p><p><a href="http://techcrunch.com/2013/04/16/tylr-mobile-launches-an-email-inbox-for-salespeople-that-connects-to-salesforce-com/">Keep reading...</a></p><p>Read also:</p><p><a href="http://online.wsj.com/article/PR-CO-20130417-900015.html?mod=googlenews_wsj">Tylr Mobile Launches WorkinBox at DEMO Mobile 2013</a> (Wall Street Journal)</p><p>Explore: <a href="http://news.google.com/news/more?ncl=d0r7AJtzeswR9wM5GUgniDlW8O_XM&ned=us">3 additional articles.</a></p>