<p>Been hearing a bit about social media these days, eh? There's a reason it has been giving companies large and small such fits over the last four or so years, but it's still early days for social business. It's real power hasn't been unleashed just yet.</p><p>Jeremiah Owyang, of Altimeter Group, and Amber Naslund, a social business strategist at SideraWorks, spoke in detail about the possible changes coming from social media and their impact on the marketing landscape this week at the Marketo Summit.</p><p>Owyang is a popular figure in the Web strategy world, and his company's reports have been featured on CMSWire repeatedly. Naslund was formerly the communications head at Radian6, and now runs her own strategy company. Together, they helped paint a vivid image of what kind of disruption (or mess) social media has in store for not only marketers, but for how we do business altogether. How to Engage the Dynamic Customer</p><p>Both Owyang and Naslund spoke about how social business will eventually just become business, a refrain we have heard before. But, as the title of this article points out, that is not going to happen soon. Is that a good or bad thing? It depends on how married a business is to doing things in an antiquated way.</p><p><a href="http://www.cmswire.com/cms/customer-experience/social-business-is-still-early-days-major-disruption-headed-our-way-mus13-020411.php">Keep reading...</a></p>