<p>Social collaboration is not only about social media. This is only a small part of collaboration. A collaborative organisation promotes a culture based on transparency and accountability.</p><p>Social forms of engagement and social business leadership is becoming essential to the future of businesses. Social media has changed the way organisations and individuals communicate with each other; businesses need to take it seriously.</p><p>As employees struggle to keep on top of their workload, they need to be able to access relevant materials quickly and easily. Social business and collaboration tools allow information and ideas to be freely and easily exchanged and accessed, which helps to improve employee productivity.</p><p>Research from McKinsey, the global management consulting firm, suggests that by fully implementing social technologies, companies can potentially raise the output of employees by 20 to 25 per cent.</p><p><a href="http://www.itproportal.com/2013/04/12/social-business-and-leaders-future-how-concept-collaboration-changing-interconnected-world/">Keep reading...</a></p>