<p>As social media has developed, so too has a range of tools to accompany the platforms. Photograph: Rainier Ehrhardt/Getty</p><p>Social media as a marketing channel is now virtually a must for businesses of all shapes and sizes. However, one of the unrecognised hurdles of social media is the complexity required to manage your social outlay. That said, as social media has developed so too has a range of tools to accompany the platforms themselves.</p><p>Hootsuite</p><p>What does it do? Allows you to schedule social media updates throughout the day across a range of platforms and from a number of accounts.</p><p><a href="http://www.guardian.co.uk/media-network/media-network-blog/2013/apr/09/5-social-media-tools">Keep reading...</a></p>